Samsung - Ze Choice

Creative Direction, Art Direction & Production

Paris

Emily in Paris’ Luc and Julien Make 'Ze Choice' with Samsung Galaxy Z. The dynamic duo from EMILY IN PARIS, Luc and Julien, are on full display in a new short film by Samsung, ‘Ze Choice’.  It’s the brand’s latest campaign for its Galaxy Z Flip5 and Galaxy Z Fold5 foldables, with Luc sharing his strong belief that the Z Fold5 suits a more refined and savvy user, while Julien shows everyone just how perfect the Z Flip5 is for those who are fun and dynamic. All Samsung wants to know is, Which Z are you?