— a Creative Studio
founded by Cyril Guyot
Make Big Ideas feel Personal
Founded by Creative Director Cyril Guyot, ArtSide is a Creative Studio that brings brands, stories, and experiences to life through innovative strategy, visionary crative & technology, across all platforms.
Cyril is a multi-disciplinary creative director based between New York & Paris. His work comes from a spirit of curiosity and sits at the intersection of Fashion, Art, Digital & Youth Culture.
Work
Curve
curve
steve madden
Curve
make up for ever
destree
aknvas
Curve
prada
aknvas
Curve
marc jacobs
steve madden
perry ellis
Curve
original penguin
j.w.anderson
Curve
aknvas
bottega veneta
orinal penguin
Curve
destree
tommy hilfiger
viktor&rolf
Curve
ferrari
dolce&gabbana
Curve
samsung
aknvas
marc jacobs
Curve
loewe
3somesisters
Curve
dolce&gabbana
accessories
perry ellis america
Curve
h&m
original penguin
women management
Curve
dolce&gabbana
graphic work
beautiful monsters
Curve
ai exploration
the wild things
Clients
Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |
Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |
Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |
Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |
Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |
Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |
Work
Curve
“Big Time Sensuality” for CURVE celebrates confidence, inclusivity, and the power of self-expression.
Steve Madden
“The Maddenverse” reinvents Steve Madden’s iconic “Big Heads” with virtual avatars and immersive AR experiences.
Aknvas
Aknvas captures the moody allure of a night’s reverie, blending euphoria, solitude, and cinematic nostalgia.
Original Penguin
“Be an Original” infuses bold colors, retro sportswear, and carefree summer energy.
Marc Jacobs
Perfect Intense is a bold, raw, golden celebration of individuality and elegance.
J.W.Anderson
Urban Bloom campaign blends urban sophistication with nature’s elegance in a bold, artistic vision.
Perry Ellis
Perry Ellis Summer blends modern sophistication with effortless, refined style.
3SomeSisters
3someSisters transforms entrapment into a surreal, electrifying visual odyssey, blending baroque pop with avant-garde aesthetics.
Bottega Veneta
The Kalimero campaign highlights exquisite handwoven craftsmanship and modern luxury.
Make up For Ever
#PROUDFOREVER celebrates identity, beauty, and Pride across generations.
Destrée
Destree Fall ’22 merges structured elegance with artistic minimalism in a sculptural Brooklyn setting.
Dolce&Gabanna
The new watch campaign captures the spirit of freedom and endless summer.
H&M
H&M brings effortless Parisian chic with bold tailoring, boho flair, and unisex appeal.
Viktor&Rolf
SpiceBomb is a bold, explosive fusion of power, sensuality, and rebellion.
Steve Madden
Maddenwood merges fashion, AR, and Gen-Z’s star power into a bold, psychedelic universe.
Original Penguin
Pride celebrates inclusivity and self-expression with bold, rainbow-infused style.
Loewe
Loewe’s Flamenco bag blends timeless craftsmanship with global influences and impeccable detail.
Aknvas
Aknvas Men’s blends raw elegance with modern geometry, where bold cuts meet poetic abstraction.
Marc Jacobs
Perfect Marc Jacobs celebrates self-love and individuality with a bold, uplifting message: #PerfectAsIAm.
Ferrari
Ferrari California F149: A cinematic journey of power and elegance through Rome, Syracuse, and Etna.
Perry Ellis America
Perry Ellis America Fall ’22 revives ’90s heritage with modern sportswear and youthful energy.
Curve
“Wear Your Strength” for CURVE celebrates confidence, inclusivity, and the power of authentic self-expression.
YvesSaintLaurent
Hidden & Domestic Curiosities—unveils a cinematic exploration of desire, power, and escape.
Dolce&Gabbana
Dolce & Gabbana channels Helmut Newton’s bold elegance, blending high fashion with cinematic suspense in Paris.
Destrée
“Sculpted Elegance” merges luxury with modern art, balancing bold design with refined craftsmanship.
Prada
Linea Rossa fuses technical innovation with sleek, functional luxury in a bold, industrial setting.

Tommy Hilfiger
Tommy Hilfiger redefines fashion with hyper-realistic digital avatars.
Aknvas Denim
Aknas turns the office into a bold stage for rebellious self-expression.
Accessories
FRACTURED ELEGANCE reimagines luxury through raw industrial decay and sculptural precision.
Original Penguin
Original Penguin reimagines its origins through a whimsical 1950s comic book lens.
Women Management
Women Management’s show package merges bold storytelling with refined minimalism, elevating each model’s unique presence.
Dolce&Gabbana
Time is a stylishly provocative Parisian rendezvous, blending luxury with bold sensuality.
Personal & Exploration
AI Exploration
Find your strengths and make it your own, and then step it up.
The Wild Things
Seamlessly buoyant to inspire wonder and safeguard our ecosystem.