— a Creative Studio

founded by Cyril Guyot

Make Big Ideas feel Personal

Founded by Creative Director Cyril Guyot, ArtSide is a Creative Studio that brings brands, stories, and experiences to life through innovative strategy, visionary crative & technology, across all platforms.

Cyril is a multi-disciplinary creative director based between New York & Paris. His work comes from a spirit of curiosity and sits at the intersection of Fashion, Art, Digital & Youth Culture.

Work

Curve


curve


steve madden

Curve


make up for ever

destree



aknvas

Curve


prada


aknvas

Curve


marc jacobs

steve madden



perry ellis

Curve


original penguin


j.w.anderson

Curve


aknvas

bottega veneta



orinal penguin

Curve


destree

tommy hilfiger



viktor&rolf

Curve


ferrari


dolce&gabbana

Curve



samsung


aknvas

marc jacobs

Curve


loewe


3somesisters

Curve


dolce&gabbana

accessories



perry ellis america

Curve


h&m

original penguin



women management

Curve


dolce&gabbana

graphic work



beautiful monsters

Curve


ai exploration


the wild things

Clients


Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |

Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |

Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |

Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |

Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |

Aknvas | Armani | Baileys | BMW | Bottega Veneta | Burberry | Bureau Betak | Cadillac | Carolina Herrera | Coty | Dolce&Gabbana | David Yurman | Destrée | DKNY | Estée Lauder | Ferrari | Gant | Hermès | H&M | Hyundai | Isabel Marant | J.W.Anderson | Lancome | Lillet | L’Oréal | Loewe | Louis Vuitton | Make Up For Ever | Marc Jacobs | Mercedes | Michael Kors | Miu Miu | Moncler | Netflix | Nissan | Opel | Original Penguin | Perry Ellis | Prada | Puig | Reem Acra | Saint Laurent | Samsung | Steve Madden | Stuart Weitzman | Tom Ford | Tommy Hilfiger |

Work

Curve


“Big Time Sensuality” for CURVE celebrates confidence, inclusivity, and the power of self-expression.

Steve Madden


“The Maddenverse” reinvents Steve Madden’s iconic “Big Heads” with virtual avatars and immersive AR experiences.

Aknvas


Aknvas captures the moody allure of a night’s reverie, blending euphoria, solitude, and cinematic nostalgia.

Original Penguin


“Be an Original” infuses bold colors, retro sportswear, and carefree summer energy.

Marc Jacobs


Perfect Intense is a bold, raw, golden celebration of individuality and elegance.

J.W.Anderson


Urban Bloom campaign blends urban sophistication with nature’s elegance in a bold, artistic vision.

Perry Ellis


Perry Ellis Summer blends modern sophistication with effortless, refined style.

3SomeSisters


3someSisters transforms entrapment into a surreal, electrifying visual odyssey, blending baroque pop with avant-garde aesthetics.

Bottega Veneta


The Kalimero campaign highlights exquisite handwoven craftsmanship and modern luxury.

Make up For Ever


#PROUDFOREVER celebrates identity, beauty, and Pride across generations.

Destrée


Destree Fall ’22 merges structured elegance with artistic minimalism in a sculptural Brooklyn setting.

Dolce&Gabanna


The new watch campaign captures the spirit of freedom and endless summer.

H&M


H&M brings effortless Parisian chic with bold tailoring, boho flair, and unisex appeal.

Viktor&Rolf


SpiceBomb is a bold, explosive fusion of power, sensuality, and rebellion.

Steve Madden


Maddenwood merges fashion, AR, and Gen-Z’s star power into a bold, psychedelic universe.

Original Penguin


Pride celebrates inclusivity and self-expression with bold, rainbow-infused style.

Loewe


Loewe’s Flamenco bag blends timeless craftsmanship with global influences and impeccable detail.

Aknvas


Aknvas Men’s blends raw elegance with modern geometry, where bold cuts meet poetic abstraction.

Marc Jacobs


Perfect Marc Jacobs celebrates self-love and individuality with a bold, uplifting message: #PerfectAsIAm.

Ferrari


Ferrari California F149: A cinematic journey of power and elegance through Rome, Syracuse, and Etna.

Perry Ellis America


Perry Ellis America Fall ’22 revives ’90s heritage with modern sportswear and youthful energy.

Curve


“Wear Your Strength” for CURVE celebrates confidence, inclusivity, and the power of authentic self-expression.

YvesSaintLaurent


Hidden & Domestic Curiosities—unveils a cinematic exploration of desire, power, and escape.

Dolce&Gabbana


Dolce & Gabbana channels Helmut Newton’s bold elegance, blending high fashion with cinematic suspense in Paris.

Destrée


“Sculpted Elegance” merges luxury with modern art, balancing bold design with refined craftsmanship.

Prada


Linea Rossa fuses technical innovation with sleek, functional luxury in a bold, industrial setting.

Tommy Hilfiger


Tommy Hilfiger redefines fashion with hyper-realistic digital avatars.

Aknvas Denim


Aknas turns the office into a bold stage for rebellious self-expression.

Accessories


FRACTURED ELEGANCE reimagines luxury through raw industrial decay and sculptural precision.

Original Penguin


Original Penguin reimagines its origins through a whimsical 1950s comic book lens.

Women Management


Women Management’s show package merges bold storytelling with refined minimalism, elevating each model’s unique presence.

Dolce&Gabbana


Time is a stylishly provocative Parisian rendezvous, blending luxury with bold sensuality.

Personal & Exploration

AI Exploration


Find your strengths and make it your own, and then step it up.

The Wild Things


Seamlessly buoyant to inspire wonder and safeguard our ecosystem.