The Elephant Way - Woven Wisdom

Concept, Identity, Creative Direction, & Production

New York, Paris & Kenya

The Elephant Way : A Journey Back to Nature, Through Indigenous Wisdom, Ancestral Craft, and Creations that Connect you Back with the Earth. 

ArtSide partnered with The Elephant Way to help bring a powerful mission to life: reconnecting people with nature through storytelling, craftsmanship, and conservation. We developed the brand narrative and visual identity, translating the founder’s vision into a platform that honors indigenous wisdom and supports artisan communities in Kenya, Colombia, and beyond. The result is a purpose-driven brand rooted in respect—for nature, culture, and the handmade.